I too am jumping on the 12 Moments of Anime bandwagon (http://m3.dasaku.net/the-twelve-moments-in-anime-project-2009/1367/) I’m a day late due to ignorance of the subject, but I’ll do a double whammy for one of the days and get caught up that way.
12. K-ON and general moe
So once upon a time, I was a girl that loved super serious anime. Fanservice was a witch’s brand, and moe was the sign of the devil. In 2009, my feelings on the matter began to gradually shift. I believe this started when I decided I’d give in and give The Melancholy of Haruhi Suzumiya a chance. I liked TMoHS, which came as a surprise to me. The premise had sounded like trash for years! But I found myself loving it. Thus, when K-ON came around in spring 2009, I was willing to give it a chance. End Game wanted me to try it, and I thought it sounded potentially interesting because I am a music lover. While my music geek side was sorely disappointed with how little of the series actually had anything to do with music, my fledgling moe fan side fell head over heels in love.
One thing that always put me at edge about moe was how cookie cutter the characters seemed to be. You’d have your tsundere, your yandere, and your total moe blob, all beings without a real personality. So when I watched K-ON, I was pleasantly surprised to see that the girls all had actual characterization beyond “she’s the tsundere, she’s the deredere, she’s the whatever else you call these moe characters”, and they all had development. Even Azusa, who wasn’t present for a good half of the already short series, developed and grew. K-ON and Haruhi both taught me that moe isn’t just about girls who can’t tie their shoes by themselves, and there really is something in it for people like me.
Throughout the year, moe has grown on me in various ways, thanks to K-ON especially. Rock on, K-ON, you have opened my eyes.